Privacy Policy
PERSONAL INFORMATION THAT WE COLLECT
When you visit our Site, we automatically collect certain data about your device you are accessing from. This includes information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Also while you are browsing the Site, we collect information about the various web pages or items that you view. We also collect data on what websites or search terms referred you to the Site, and information about the ways you interact with the Site. This automatically collected information is more commonly referred to as “Device Information.”
How do we collect Device Information? We utilise the following technologies:
• “Cookies” - no they are not the chocolate chip variety unfortunately!! These are small data files that are placed on your device (mobile or desktop PC for example) and often include an anonymous unique identifier. If you need more information about cookies and how you can disable them if needed, you can visit http://www.allaboutcookies.org.
• “Log files” - these track various actions taking place on the Site. They collect data including your IP address, type of browser (Chrome or Firefox for example), ISP, referring/exit pages and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files. They can be used to record information about how you browse and navigate the Site.
Another point to mention is that when you make a purchase or try to make a purchase through the Site, we collect certain information from you. This can include things like your name, shipping and billing address, payment information (including credit card numbers, other payment methods, email address, and phone number). This information is referred to as “Order Information.”
When “Personal Information” is discussed in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW IS YOUR PERSONAL INFORMATION USED?
Any Order Information that we collect is utilised generally to fulfill any orders that you place through the Site (including processing your payments, shipping arrangements and issuing you with invoices / order confirmations). We also may use this Order Information to:
- Make communications with you
- Monitor our orders for any possible fraud or risk
- Following the preferences you shared with us, provide you with information or advertising relating to our products or services.
We may use the Device Information that we gather in order to protect us from any potential risk or fraud (Your IP address). Also in order to improve and optimise our Site, e.g by using analytics about how our customers browse, navigate and interact with the Site. We can utilise the infomation to monitor the effectiveness of our marketing and advertising efforts.
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with selected third parties in order to help us use your Personal Information, as described above. E.g. Our online store is powered by Shopify. This link explains how Shopify uses your Personal Information: https://www.shopify.com/legal/privacy.
We also can utilise Google Analytics so we can understand how our customers make use of the Site. This link explains how Google uses your Personal Information:
https://www.google.com/intl/en/policies/privacy/.
(You are able to opt-out of Google Analytics if you wish here: https://tools.google.com/dlpage/gaoptout.)
Finally, we may also share your Personal Information to comply with any relevant laws and regulations.
As written above, we use your Personal Information to provide you with targeted advertisements or any marketing we think may be of interest to you. Find out more about how targeted advertising works, by visiting the Network Advertising Initiative’s (“NAI”) educational page here: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
If you wish to, you can opt out of targeted advertising by visiting these links:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
Also, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here: http://optout.aboutads.info/
DO NOT TRACK
Please be advised that we do not alter our Site’s data collection and practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a resident of Europe, you have the right to access any personal information we hold about you and to request that your personal data be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact page.
Also please note that if you are a European resident we are processing your information in order to fulfill contracts we might have with you (e.g. if you place an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, be aware that your information will be transferred outside of Europe, including to Canada and the US.
DATA RETENTION
When you make an order through the Site, we keep your Order Information for our records unless and until you request that we delete this information.
ANY CHANGES
We might update this privacy policy occasionally in order to reflect and changes in our practices.
CONTACT US
If you would like more information, please drop us a line on our Contact page.